Woman in nursery with baby clothing collection Mother in baby clothing studio

Our Love Story

WELCOME TO THE WORLD OF LIVLY CLOTHING

LIVLY Clothing was born from a mother’s desire to dress her children in the softest, most gentle fabrics imaginable. Founded in Sweden in 2011 by Lisa Carroll, the brand is crafted from premium pima cotton, chosen for its exceptional softness and suitability for sensitive newborn skin. Today, LIVLY Clothing creates beautifully designed essentials that combine comfort, quality, and a sense of everyday luxury for little ones from their very first days.

Baby clothing and accessories display in nursery Baby clothing and accessories display in nursery

OUR WHY

IT ALL COMES DOWN TO SOFTNESS

A baby’s skin is delicate and still developing, which makes every fabric that touches it truly matter. This reality became deeply personal for our founder, Lisa Carroll, while caring for her premature twin daughters, Liv and Lilly. What began as a mother’s search for the softest, safest materials grew into LIVLY Clothing a brand built on gentle pima cotton, thoughtful design, and a promise to nurture little ones with comfort, care, and love.

THROUGH THE YEARS

WITH LIVLY CLOTHING

Natural materials – cotton, wool and bamboo