Pima cotton is naturally hypoallergenic and only grows in certain parts of the world. LIVLY Pima cotton is sourced directly from Peru. Peruvian Pima cotton is known worldwide for its premium quality. Peru holds the perfect ecosystem and weather conditions that are beneficial for growing the best Pima cotton.

This Pima cotton is whiter, brighter, extra-long fiber, incredible softness and all of that is thanks to it being hand-harvested only. Hand-havesting the Pima cotton allows the cotton to not get contaminated by particles that can easily get stuck to the cotton which helps avoid fiber discoloration (yellowish tone) or small speckles on the fabric which is common of machine-harvested cotton. Whiter cotton allows us to eliminate bleaches in the manufacturing process as well as enables better dye absorption for our beautiful prints.